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New Year’s Eve prep involved more than just snacks. Can you guess them all?
How did India ring in 2025? Swiggy Instamart and Blinkit’s data reveals.
What did you stock up on this New Year’s Eve to ring in 2025? Chips, soft drinks, ice cubes… paneer? As India partied its way into the new year, quick commerce platforms like Blinkit and Swiggy Instamart experienced a surge, delivering all the essentials for house party shenanigans.
From crowd-pleasers like aloo bhujia and chips to milk and paneer (because why not?), the orders spoke volumes about the country’s diverse celebrations. And let’s not forget the spicy side – condoms were a hot pick, with one even ordering blindfolds and handcuffs to dial up the drama.
Aloo bhujia topped the list
Blinkit CEO Albinder Dhindsa gave us a sneak peek into how India partied its way out of 2024 and into the new year. According to his social media post, aloo bhujia took the crown as the ultimate party snack. And why not? Whether paired with your favourite drink or enjoyed by a bonfire while swapping stories, aloo bhujia is the MVP of almost all the celebrations.
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“En route right now. 2,34,512 packets of aloo bhujia; 45,531 cans of tonic water; 6,834 packets of ice cubes; 1,003 lipsticks and 762 lighters. All should be delivered in the next 10 minutes. Party’s just getting started!” wrote Dhindsa on X (formerly known as Twitter).
Enroute right now👇2,34,512 packets of aloo bhujia45,531 cans of tonic water6,834 packets of ice cubes1003 lipsticks762 lighters
All should be delivered in the next 10 minutes. Party’s just getting started!
— Albinder Dhindsa (@albinder) December 31, 2024
Ice sales went up
To pair the aloo bhujia, chips, and other midnight munchies, folks were stocking up on soft drinks and ice cubes like there was no tomorrow. Swiggy’s co-founder, Phani Kishan A, spilled the tea – over 100 kg of ice was ordered on New Year’s Eve alone.
“Ice hit its peak at 7:41 PM with 119 kgs delivered in that minute!” wrote Swiggy’s co-founder revealed.
He added, “Despite doubling their orders, Chennai still trails behind Mumbai, Bengaluru, and Hyderabad when it comes to stocking up for chilled drinks tonight.”
Ice hit its peak at 7:41 PM with 119 kgs delivered in that minute! 👀Despite doubling their orders, Chennai still trails behind Mumbai, Bengaluru, and Hyderabad when it comes to stocking up for chilled drinks tonight. 🧊
— Phani Kishan A (@phanikishan) December 31, 2024
Condom sales spiked on New Year’s Eve
Dhindsa teased the customers with a playful post, asking, “Prep for the after-party?” before dropping some jaw-dropping stats. He revealed that the company delivered 1,22,356 packs of condoms, 45,531 bottles of mineral water, 22,322 Partysmart, and 2,434 Eno.
1,22,356 packs of condoms45,531 bottles of mineral water22,322 Partysmart2,434 Eno..are enroute right now! Prep for after party? 😅
— Albinder Dhindsa (@albinder) December 31, 2024
Swiggy Instamart joined in and revealed that a customer ordered blindfold and handcuffs on New Year’s Eve. Looks like they were planning a very memorable night!
At 8:15 pm someone has ordered handcuffs and blindfolds. I am ashamed to write this tweet.— Swiggy Instamart (@SwiggyInstamart) December 31, 2024
But New Year’s Eve prep involved more than just snacks. Can you guess the item? Well, it’s men’s underwear.
“Another product which I didn’t expect will be ordered in high quantities – men’s underwear. Chart comparing today vs last Tuesday,” Dhindsa wrote while sharing a graph on X.
Another product which I didn’t expect will be ordered in high quantities – men’s underwear 🧐Chart comparing today vs last tuesday 👇 pic.twitter.com/SRWfb0mi3U
— Albinder Dhindsa (@albinder) December 31, 2024
What did you order to keep the party rolling into New Year’s Day?
