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Patanjali claims that the company’s long-term vision of Ayurveda is not only focused on health and wellness, but is deeply linked to the larger development goals of the country. Patanjali has resolved to create a healthy society and strong country by taking nationalism, Ayurveda and Yoga as its foundation. Its mission is clear – to make India an ideal place for the development of Ayurveda and present a model for the world. Patanjali says this vision is in direct sync with government schemes like ‘Atmanirbhar Bharat’, where local production and naturopathy are being promoted.
Schemes emphasize on rural empowerment- Patanjali
Patanjali claims, “The company’s plans emphasize rural empowerment. The company is promoting organic farming by supporting local farmers and herbal growers. This is not only strengthening the rural economy but also protecting the environment. For example, raw materials for Patanjali products are procured locally, which gives impetus to the ‘Make in India’ campaign. The company’s new product lines include health supplements, organic food and herbal medicines, which meet the national goal of health security. Health awareness has increased after the pandemic and Patanjali is working to protect people from diseases by promoting natural remedies through Yoga and Ayurveda.
Patanjali said, “Swami Ramdev’s vision is based on five revolutions, which will make India strong at the global level. These revolutions will take Indian values like cultural heritage and spiritual leadership to the global stage.
First- The yoga revolution has already been successful, promoting preventive healthcare across the world.
second- The Panchakarma revolution will focus on Ayurvedic detoxification, which will help fight unhealthy lifestyle.
Third- Shiksha Kranti will connect 5 lakh schools with the Indian Education Board by connecting the Vedas and Sanatan Dharma with modern knowledge.
Fourth- Swasthya Kranti will bring innovation in naturopathy with more than 5,000 researchers.
And fifth- Economic revolution will create value of Rs 1 lakh crore from indigenous products.
Target of market capitalization of Rs 5 trillion – Patanjali
Patanjali has said, “It is targeting to list four companies by the year 2027 and have a market capitalization of Rs 5 trillion.” This will be possible through investment in research and development, technology integration and expansion into international markets. Part of this is to make Ayurveda global by increasing exports to America, Europe and Asia. Environmental goals are being met through sustainable packaging and eco-friendly production. “Communities are being connected through health awareness camps and affordable medical services.”
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