Patanjali’s business model is making rural India strong, know what is the strategy

Micro, small and medium enterprises (MSMEs) are an important part in the Indian economy, which contribute more than 30% to the country’s GDP and provide employment to millions. Patanjali claims that Patanjali Ayurveda is playing a leading role in strengthening the region and promoting local entrepreneurship. Various initiatives of Patanjali are not only empowering rural and urban entrepreneurs, but are also realizing the dream of self -sufficient India.

The company has said, “Patanjali’s biggest contribution is seen in the purchase of raw materials from local farmers and producers. The company receives herbs, grains, oil and other raw materials from local farmers, which increases their income. This step not only provides financial assistance to MSMEs, but also increases employment opportunities in rural areas. Patanjali’s Food and Herbal Park is an important center for local communities in Haridwar, where farmer groups, panchayats and self -help groups are encouraged for cooperative farming. This has provided employment to hundreds of people and improved rural infrastructure. ”

What is Kisan Samriddhi Yojana?

Patanjali claims, “To provide digital empowerment to farmers, the company has launched ‘Kisan Samriddhi Yojana’. Under this scheme, farmers are provided access to state -of -the -art techniques like smart soil analysis, weather forecasting and market price information. These devices help farmers to make informed and beneficial decisions. In addition, Patanjali has partnered with Fintech companies, which gives MSMEs immediately working capital through invoice-based financing. It helps small businesses manage its stock and cash flow. ”

Patanjali says, “To give special support to women entrepreneurs, Patanjali provides organic farming training and digital tools. This has given women self -employment opportunities in rural and suburban areas. Undertakings such as Patanjali’s indigenous center and Ayurvedic clinics help local entrepreneurs to start and enhance business. The company’s strategy is not only limited to the sale of products, but it is also focused on making local communities self -sufficient. ”

MSMES and local entrepreneurship is the source of inspiration

Patanjali claims, “These initiatives of the company not only promote economic development, but also reduce the gap between rural and urban areas.” The company’s slogan of ‘Nature’s Blessings’ reflects its mission, which promotes the values of Indian culture and Ayurveda. Patanjali’s strategy has made it the fastest growing FMCG company in India, which is an inspiration for MSMES and local entrepreneurship. ”