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The Shark Tank India judge has booked his tickets to Kashmir with his family and urged others to support the falling tourism.
Mittal shared pictures of his tickets on social media platforms. (Photo Credit: Instagram)
Shaadi.com founder Anupam Mittal is standing in solidarity with the Kashmir Valley following the inhumane Pahalgam terror attack. At a time when the tourism sector in Jammu & Kashmir has taken a hit, leaving hotels and houseboats empty, Anupam Mittal is planning a trip with his entire family.
On X, the Shark Tank judge shared pictures of his flight tickets and urged others to come forward and support Kashmir tourism in the time of crisis.
“What Kashmir really needs is tourists to come back, so I booked my ticket! If we vanish, they win. If we travel, Kashmir & India win. #ChaloKashmir #JaiHind,” Mittal wrote on the microblogging platform.
Mittal also shared his tickets on LinkedIn with a longer caption, voicing his thoughts on the current situation in Kashmir. “While we celebrate India’s strong response to Pakistan, let’s not forget who’ll bear the biggest burden, ????????????????????????????????????,” he wrote. Mittal further went on to share how Kashmir was thriving over the boom in tourism, with tea sellers earning up to Rs 5,000 every day. With cancelled trips, shuttered hotels, and another wave of fear and uncertainty falling upon the valley, Mittal spoke about how it will only empower the enemies. “So here’s what I’m doing—???? ???????????????? ???????????????????????? ???????? ???????????????????????????? ???????? ????????????????????????????. ???????????????? ???????? ????????????????????????. Not for bravado. But to show up. To stand with them. To say, ????????’???????? ???????????? ????????????????????????. ???????????? ???????? ????????????’???? ???????????????? ????????????????. Because if we let Kashmir’s economy crumble, if we let fear win, then those who lost their lives in Pahalgam will have died in vain,” he concluded.
Social media users promptly responded to the post, with many praising Mittal’s courageous move. When a user cautioned, “Not a very smart move!!!”, the businessman described Kashmir as the “safest place to be.”
Further in the comments, Mittal explained how things have been changing since the abrogation of Article 370, which led to a surge in tourism. “Kashmiris consider themselves Indians more so than ever. If the economy comes back strong, the hearts will follow,” he added.
“Truly inspiring. More power to this spirit,” a comment read. But some users voiced their concerns about security issues.
Amid concerns of a complete collapse of the tourism sector, Jammu and Kashmir Chief Minister Omar Abdullah has vowed to advocate for financial support and interest relief for the struggling industry.
- Location :
Delhi, India, India
- First Published:
