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Ghazal Alagh, co-founder of Mamaearth and former Shark Tank India judge, says successful brands share a common enemy. Read on to find out more about it.
Ghazal Alagh and Her HusBand Varun Alagh Founded Mamaeart in 2016. (Image: x/@Ghazalagh)
When Ghazal Alagh and Varun Alagh struggled to find toxin-free baby products in India, they took matters into their own hands. In 2016, they founded Mamaearth. Ghazal Alagh, who was one of the judges on the inaugural season of the business reality show Shark Tank India, revealed a key insight into what sets successful brands apart.
Alagh, in a post on X (formerly known as Twitter), revealed that all successful brands have one enemy. For her brand, it was “toxic skincare products” in the market.
“What do all successful brands have in common? They all have an enemy. That enemy is not always a competitor but a system, a mindset, or a problem,” Ghazal Alagh wrote on X.
She backed her claim with examples of some of the world’s most iconic brands. “Netflix fought cable TV, Nike fought self-doubt, Airbnb fought traditional hospitality, and at Mamaearth, we fought toxic skincare products,” she wrote.
The 36-year-old entrepreneur further expressed that how a brand defines its enemy is what elevates it from good to great: “How you define your enemy is what differentiates a good brand from a great one.”
“So, if you’re building a brand, who are you fighting against?” she ended her post with this thought-provoking question.
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