LX 500d, Lexus’s top SUV model, debuts in India

The LX 500d is a timely and strategic addition to Lexus’ portfolio
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Positioned at the top of Lexus’s line-up, the LX 500d blends rugged off-road credentials with premium luxury, bringing a new level of sophistication to the full-size SUV segment. At a time when demand for ultra-luxury SUVs continues to grow in India, the LX 500d is a timely and strategic addition to Lexus’ portfolio.

At the heart of the LX 500d is a 3.3-litre twin-turbocharged V6 diesel engine that produces 309 bhp and a robust 700Nm of torque. This power is channelled through a 10-speed automatic transmission and distributed via full-time four-wheel-drive system, giving the SUV genuine off-road credibility as well as excellent on-road refinement. Whether cruising through city streets or navigating rough terrain, the LX 500d maintains a confident and composed demeanour.

Lexus offers the LX 500d in two variants — Urban and Overtrail
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Lexus offers the LX 500d in two variants — Urban and Overtrail — each designed for distinct terrains. While the Urban trim focuses on metropolitan sophistication with its elegant styling and comfort-focused features, the Overtrail version adds visual and functional enhancements aimed at buyers who seek adventure and off-road capability. Both versions showcase Lexus’ signature design language, highlighted by a bold spindle grille, LED lighting, and an imposing stance that gives the SUV real road presence.

The cabin of the LX 500d showcases craftsmanship and technology. From premium materials to intuitive interfaces, every element is designed to provide a first-class experience. Key highlights include Lexus’ air bladder-based refresh seat system for the front occupants — offering adjustable support and massage functionality for enhanced comfort over long journeys.

The SUV also has the latest version of the Lexus Safety System+ 3.0, which brings in a suite of advanced driver assistance features such as pre-collision warning, adaptive cruise control, lane-keeping assist, and more. Lexus Connect, the brand’s advanced telematics system, ensures owners stay connected with their vehicle at all times through remote access, vehicle diagnostics, and security features.

The SUV also has the latest version of the Lexus Safety System+ 3.0
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A new Lexus Luxury Care service package is also available, offering flexible maintenance plans spanning up to eight years or 1,60,000 kilometres. This includes three tiers — Comfort, Relax, and Premiere — tailored to provide peace of mind and a premium aftersales experience.

While the LX 500d is an impressive and well-rounded product that fits squarely into the expectations of a luxury flagship SUV, it also highlights a recurring issue for Lexus in India — reach and visibility.

Despite offering a solid product portfolio — including models like the RX, NX, ES, and the locally assembled NX — Lexus remains far behind its German counterparts in terms of market share. The brand has grown between FY24 and FY25, but its overall sales volumes remain modest when compared to Mercedes-Benz, BMW, and Audi.

The Lexus LX 500d is powerful, luxurious, and loaded with thoughtful features that elevate the ownership experience
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The reasons are clear. Lexus’ dealer network is limited, primarily present in major metros, and lacks the scale or depth of engagement required to push volumes. Marketing efforts are restrained, and the brand’s visibility outside urban hubs is minimal. For a marque that builds products on par with the best in the business, Lexus simply is not reaching a wide enough audience in India.

The Lexus LX 500d is a product that does justice to its flagship status. It is powerful, luxurious, and loaded with thoughtful features that elevate the ownership experience. But if Lexus truly wants to make a mark in this highly competitive market, it needs to go beyond good products. Expanding its retail presence, improving outreach, and investing in stronger brand visibility will be critical steps. The LX 500d, priced upwards of ₹3 crore sets the tone — now Lexus just needs to make sure more people hear it.

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