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The Korean tourist at a sweet shop is captivated by the size of a freshly served hot gulab jamun, her amazement evident as she holds the dessert.
The video shows a Korean woman holding a freshly served gulab jamun.
Food holds a special place in Indian culture, transcending the role of mere sustenance to become a central part of our celebrations, traditions and daily life. From the rich flavours of street food to the indulgent sweets that mark our festivals, Indian cuisine offers a feast for the senses, filled with diversity and warmth. But it’s not just Indians who appreciate the country’s culinary wonders — foreign visitors often find themselves in awe of the unique and bold flavours. Recently, a viral video captured a Korean tourist’s delightful reaction to one such iconic treat, the gulab jamun, leaving many amused and charmed.
In the video, the Korean tourist is seen at a sweet shop, holding a freshly served hot gulab jamun. Surprised by its size, she exclaims, “It is so big!”
Her curiosity leads her to ask how to eat it, and a local suggests she cut it in half with a spoon. As she takes her first bite, her eyes light up with joy, and she exclaims, “Whoa! I really like it,” her face beaming with excitement.
The tourist continues to praise the dessert’s sweetness and creamy texture, thoroughly enjoying the new experience. Her genuine reaction not only highlights the irresistible appeal of gulab jamun but also captures the essence of what it’s like to fall in love with a foreign culture’s flavours for the first time.
The video has since gone viral, with over 86k views, and viewers around the world sharing in the joy of her culinary discovery.
Watch the video here:
Gulab jamun’s origins are wrapped in folklore, with one popular story tracing its creation to an accidental culinary experiment by Shah Jahan’s royal chef, or Khansama. The chef, inspired by a blend of Persian and Turkish influences alongside traditional Indian sweet-making techniques, is said to have stumbled upon the recipe while experimenting with various ingredients. The result was the creation of this now-iconic dessert that has become a staple in Indian kitchens and celebrations.
Gulab jamun also shares notable similarities with two other sweet treats from Persian and Turkish cuisines — Bamieh and Tulumba — both of which are similarly fried and soaked in syrup.
