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The 2025 edition of the Indian Premier League (IPL) shattered viewership records as it reached a billion viewers across television and digital while also registering a cumulative watch-time of over 840 billion minutes.
On linear television, Star Sports recorded 456 billion minutes of watch-time, while JioHotstar registered 384.6 billion minutes, with over 23.1 billion views.
The IPL 2025 final, which Royal Challengers Bengaluru won, became the most-watched match in the history of T20 cricket as it amassed an unprecedented 31.7 billion minutes of watch-time. On TV, the final had a record 169 million viewers and a watch-time of 15 billion minutes. Digitally, the final reached 892 million views, at 55 million peak concurrency, and 16.74 billion minutes of watch-time.
The season also started on a strong note, with the first three matches clocking 49.56 billion minutes of watch-time across platforms, which is an IPL record.
“The incredible viewership numbers are reinforcement of our belief in the commitment to serve fans and the potential for growth of even a scaled property like the TATA IPL. We had a two-pronged approach this season. We wanted to widen the consideration for the tournament experience, by focusing on key viewer cohorts which had a light-touch relationship with IPL while also offering a deep, navigable consumer journey to grow engagement with committed fans.
“From non-viewers and fringe viewers co-viewing the IPL to deeply immersed fanatics, JioStar offered customised offerings for a wide spectrum of distinct cohorts defined by age, consumption profile and region. From the invite and proposition to the broadcast, we were committed to delivering hyper-personalized experiences that are inclusive, intuitive, interactive, and immersive. We extend our heartfelt gratitude to the fans, whose passion and love for the game inspires us. We would also thank BCCI and our partners, whose support is critical in our endeavor to constantly raise the bar on industry-defining experiences we offer on our platforms,” Sanjog Gupta, CEO – Sports and Live Experiences, JioStar, said.
