Internet Reacts To ‘Bhai Manga Le’ Restaurant Spotted On Swiggy, Zomato: ‘Did It Work?’ – News18

Last Updated:January 31, 2025, 08:39 is

“When all marketing has failed and the only way to get customers is the desi bro way,” expressed one social media user while reacting to the restaurant listed on Swiggy and Zomato.

A restaurant listed on food delivery apps Swiggy and Zomato has gone viral for its quirky name. Discovered by a social media user, the eatery, called “Bhai Manga Le”, which translates to “Brother, please order”, specialises in North Indian cuisine and is located in Delhi.

When News18.com searched for the restaurant on Swiggy, a message indicated that the outlet, which serves both North Indian and Mughlai dishes, is not currently accepting orders. The restaurant holds a 4.4-star rating based on over 1,200 reviews.

On Zomato, the listing shows that the restaurant is temporarily closed. A message states, “This restaurant is temporarily closed as they are updating their menu. They should be back soon.”

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“Insane experiments are happening on Zomato,” wrote Abhinav Kukreja while sharing a screenshot from the app on X (formerly known as Twitter).

In response to the post, an individual asked, “Did it work?

Another said, “They don’t do that to target customers; they do it to target influencers like you.”

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“When all marketing has failed and the only way to get customers is the desi bro way,” expressed a third.

A fourth commented, “While China is dropping AI models, India is launching this.”

“If you mean the brand name, yes, it’s an insane experiment,” shared a fifth.