
The Modi government has launched a new initiative to meet the target of Insurance for All by 2047. The General Insurance Council (GIC) has announced the campaign ‘Good Kiya, Insurance’ campaign, which aims to spread the importance of health, motor, and home insurance to the people. The campaign will be started from the first week of May 2025, which has been allotted a budget of ₹ 120 crore. The campaign will be promoted across the country with the help of high-visibility platforms and entertainment channels like IPL. Its purpose is to promote financial security and flexibility. Know how this campaign can make your life safe and better!