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The restaurant gave higher discounts to customers deemed “skinny”.
The restaurant’s setup consists of five metal frames with decreasing widths. (Unsplash/Representative Image)
A restaurant in Chiang Mai, Thailand, is facing criticism after a video emerged online revealing its odd discount scheme determined by how “skinny” a customer is.
Chiang Mai Breakfast World offers increasing discounts based on how well customers can fit through a series of metal bars of different widths.
The unusual concept gained traction after travel influencers Alex and Amina posted a video of their visit to the eatery on Instagram with the caption: “Better than nothing. Which one would you go through?”
In the now-viral video, which has nearly 12 million views, the couple is seen giggling as they tackle the task, which appears hilarious at first glance.
Five sets of metal bars of varying sizes are part of the setup. The 20 per cent discount is given to customers who can fit through the narrowest bars, and the discounts increase to 15 per cent, 10 per cent, and 5 per cent for ever wider gaps. The final sign that greets those who are unable to get past any set of bars reads, “Full price, sorry.”
In one scenario, a diner tries to go through the 15 per cent gap while his friend mockingly tries to push him through while shouting, “You need some butter!” The customer laughs it off after an unsuccessful attempt and accepts the 5 per cent discount, stating, “It’s better than nothing, I suppose.”
Take a look at the video here: https://www.instagram.com/reel/DIEQ_1np96U/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
Many found the video funny, but it also sparked a contentious internet discussion. The restaurant was criticised by several viewers for encouraging body shaming and ridiculing plus-sized people in the name of amusement. There has been a wide range of responses in the post’s comments section.
A user said, “This is fatphobic nonsense. What kind of message are they trying to send?”
Another commented, “So if I don’t fit, I have to pay more? That’s insulting.”
Some found it light-hearted, with one commenter remarking, “It’s just a joke, take it easy!”
Others questioned the ethics of such marketing, citing, “Imagine the embarrassment some people might feel just trying to eat breakfast.”
- Location :
Delhi, India, India
