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The company’s manager, Shihoko Wada, was inspired by a person attending a seminar where popcorn was used as a pillow. This gave Wada the idea of creating this create edible, waste-reducing popcorn cushioning
The company claims that its popcorn can be used as a cushion and, surprisingly, even eaten. (News18 Hindi)
Innovative marketing techniques continually emerge, sometimes defying our expectations. One such strategy, conceived by a Japanese company, involves an unexpected use for a familiar snack: popcorn. While enjoyed worldwide, this food company proposes an entirely new purpose for this treat.
One must have used cotton or foam as cushioning material until now, but a Japanese company is offering popcorn as an alternative. The company claims it can be used as a cushion and, surprisingly, even eaten. They propose its use as a replacement for traditional packaging materials like Styrofoam pallets and cardboard.
According to a report by Oddity CentralJapanese food company Azechi Foods has employed a novel approach to selling popcorn. The manufacturer and wholesaler, based in Kochi City, Japan, is marketing its popcorn not only as a snack but also as a cushioning material.
The company’s manager, Shihoko Wada, conceived this idea after attending a seminar where an attendee used a packet of popcorn as a pillow, eliciting laughter from the audience.
Wada explains that this incident inspired her to consider using her company’s popcorn as cushioning. The idea was to create a cushion that could be eaten later, thereby eliminating waste. The popcorn is packaged in transparent foil with a “Not Edible” warning, indicating that while the popcorn is edible, the foil is not.
Images of this innovative product went viral on Japanese social media. Unlike traditional cushion stuffing that ends up in the bin, this popcorn filling can be consumed.
