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The TV advertisement featured a grieving woman frustrated over her late husband’s failure to buy term life insurance for the family.
Screengrab from video posted on X by @Siddharth
A Policybazaar advertisement, promoting life insurance policy coverage for families, has sparked massive outrage on social media over its “insensitive” storytelling. Users have criticised the commercial, calling it “worse than Ranveer Allahbadia” and “disgusting.”
The TV advertisement, aired during the recent India vs. Pakistan game of the ICC Champions Trophy on February 23, featured a grieving woman frustrated over her late husband’s failure to buy term life insurance for the family.
The woman is heard saying: “Main school ki fees kaise bharungi, ghar ka kharcha bhi hai” (how will I pay the school fees? There are also also ALSO HUSEHOLD EXPENSES…).
She then added, “Tum toh term life insurance liye bina hi chale gaye,” (You left without even buying term life insurance) as the camera shifted to a framed photograph of her late husband, draped with a garland, indicating his death.
Internet Reacts To TV Ad
While the message of the advertisement was to highlight the importance of financial security for families, many social media users expressed discomfort with the media message.
An X user wrote, “A man just passed away, and the first thing his wife does is blame him for not buying term insurance? This isn’t financial awareness, it’s just insensitive storytelling.”
A user replied, “It is not only insensitive, it is disgusting too. Grow up policybazaar. Pull this ad down & launch a sensible one.”
While the second user commented, “Insult to men and humanity. Worse than Ranveer Allahbadia.” YouTuber Ranveer Allahbadia recently stoked a controversy with his crass jokes on the show India’s Got Latent.
The third user wrote, “Even the way the lady delivers her dialogues is full of rage towards her late husband. How insensitive the writers and makers of this ad can be. Absolutely vile.”
Am I the only one who finds this PolicyBazaar ad insanely insensitive?A man just passed away, and the first thing his wife does is blame him for not buying term insurance?
This isn’t financial awareness, it’s just insensitive storytelling.
#PolicyBazaar #INDvsPAK pic.twitter.com/mPEFfY9tNB
– Siddharth (@SidKevichaar) February 23, 2025
It is not only insensitive, it is disgusting too.Grow up @policybazaar. Pull this ad down & launch a sensible one.
— S. P. Singh (@spsingh1956) February 23, 2025
Thought the same when I saw this ad. Even the way the lady delivers her dialogues is full of rage towards her late husband. How insensitive the writers and makers of this ad can be. Absolutely vile.— prasanna (@pjtrundles) February 23, 2025
The post had been viewed at least 13,00,000 times and generated over 2,500 comments and quotes. It also had hashtags: #PolicyBazaar and #INDvsPAK.
