Dark patterns are being used a lot on social media platforms, users are being taken in a trap

Dark Pattern: Social media platforms Localcircles found in a survey conducted on Wednesday that many different sector platforms are using dark patterns to change consumer consumer behavior. According to the survey, information was received about the most dark patterns in travel, e-commerce, quick commerce, online banking and payment, OTT platforms, taxi apps.

In this way users are being taken into a bluff

Dark patterns often force users to take such decisions, which he does not really want to take. Due to this, you can get caught in the mesh of membership, you can be a victim of Hiden Charges or subscription. Forcing the user to take forced action or forced action in the most commonly used dark patterns. It is used 123 or 54 percent platforms. In this, it is usually pressured to download an app or give personal details during transaction.

Continuous attempt to cheat

Other 109 platforms or 48 percent were found using drip pricing. It is also known as Hidden Charges. In this, an extra charge is added to the absolutely final step of the transaction. In addition, about 76 (33 percent) platforms try to cheat by luring the user, 74 (34 percent) platforms use subscription trap, 58 (25 percent) people use interface interfensions and use 51 (22 %) platform ‘Confirm Shaming’.

No effect of guidelines

On these platforms, the strategy of harassing users repeatedly by saying the same thing is adopted or inadvertently implicated, users are forced to feel that they can be needed or needed a lot, in addition, many other maneuvers are also adopted. It was also mentioned in the report that despite all the guidelines and efforts from the regulators, there has been no decrease in the use of dark patterns.

Dark patterns are being used in them

Talking sector-wise, Edtech, online banking and payment, e-commerce, OTT, app taxi, food delivery, quick commerce, medicine and health services, airlines, movies/events were found to be found to be seven or more dark patterns. There were reports of four to six dark patterns in telecom, online gaming, digital lending, voice assistant, online insurance and recruitment/professional networking.

One to three dark patterns were identified in train ticketing, car rental, music streaming, mobile devices, online financial trading, and electric scooters. More than 2.3 lakh consumers of 392 districts said that dark patterns should be found on 228 Indian platforms.

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