
The ongoing trade war between the US and China has now reached social media. But this time it is not about dance video or beauty hacks, but is going to sell luxury goods directly from factories. In fact, Chinese factories are now making direct access to American consumers by using Tiktok, a social media, especially popular social media platform in America, to respond to America’s tariffs.
Here companies are claiming that they are giving the same stuff which sells big brands in thousands. In these videos seen millions of times on Tiktok, people are seen selling Lululemon’s yoga pants for just $ 5-6, while their price in the market is up to $ 100. In some videos, bags of brands like Louis Vuitton and Birkin are being offered for just $ 50.
What is the truth of these claims?
In these viral videos, it is claimed that the goods come from the same factory where these big brands make their products, the only difference is that it would not have the tag of the brand. However, the brands have given their clarification regarding these claims. Louis Vuitton clearly said that no of his goods are made in China. Lululemon also said that only 3 percent of his manufacturing takes place in China and complete information about his supply chain is present on the website. Despite this, many users on Tiktok are getting attracted towards these cheap options.
China TikTok is so messy rn Because now that the Chinese government legalize Counterfeit products of all American goods because of the tariffs their now exposing a lot of Big brands and how their stuff is manufactured and encourages you to buy them in House China for cheaper pic.twitter.com/GLftzEnF3y
-Klair-O-Spinach (Saint Era) (@clairospinach) April 12, 2025
Experts believe that these stuff is not real but “dupa” i.e. fake or exactly looking products. Conrad Quilt-Harper, author of the book ‘Dark Luxury’, says that these videos are trying to blur the line between fake and real manufacturers and are also increasing its demand in Western countries through social media.
Rebate will end from May 2025
This trend has come to light at a time when the tax exemption on imported goods less than $ 800 in the US is going to end in May 2025. It is believed that before this, the more the goods are directly transported to the consumers, the more beneficial it will be. Some Tiktok users were also angry with America’s trade policy. One user wrote, “Americans need a revolution, not tariffs. Your government has sent your jobs to China and now your future is also selling.”
China is a stronghold of fake goods
All this is not as easy as it looks. Experts are warning that in the greed of these cheap deals, customers can buy fake goods. In the US, $ 1.8 billion fake products were seized in the US. China has been the world’s largest fake goods centers for a long time and such deals can not only give economic losses, but can also increase legal troubles.
This trend on Tiktok shows that now the war of global trade is not limited to government policies, but digital platforms have also become its important weapon. Recently, China has also banned the export of 7 rare economies, which are very important for the US defense, energy and technology sector. It is clear that China is now using its manufacturing and resources as a geopolitical weapon.
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