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The incorrect pronunciation of “croissant” by a content creator as “Prashant” started a viral fad that received millions of views.
The hashtag #Prashant is currently overflowing. (Photo Credits: Instagram)
The internet is no stranger to viral moments, but every so often, a trend emerges that takes on a life of its own. One such phenomenon is the now-iconic “Prashant” meme — a hilarious language-learning mishap that spiralled into a global sensation.
It all started with a content creator named Ayush, known for his comedic split-screen videos where he follows English tutorials. In one particular clip, which has since racked up over 17 million views, Ayush was attempting to learn the names of desserts.
The video begins with an AI voice asking, “What is this called?” while showing a picture of a croissant. Ayush, confidently — but incorrectly — answers, “Patties.” The AI then corrects him by saying “Croissant.” But Ayush, mishearing the word, blurts out in surprise: “Prashant?”
That one innocent mistake exploded into a viral moment. From memes and reaction videos to brand campaigns and endless social media jokes, “Prashant” became an unexpected internet icon — proving once again that sometimes, the biggest laughs come from the smallest misunderstandings.
Take a look at the viral video here:
After being shared on March 8, the video quickly gained popularity and spawned countless memes.
Swiggy joined the trend, uploading a photo of a croissant on X (previously Twitter) with the message, “Tum Prashant bologe, hum croissant samajh lenge.”
The food products company Britannia changed its packaging to reflect the joke and temporarily changed its social media name to “Britannia.Prashant.”
Additionally, Britannia made sure that people would be directed to the company’s croissant by searching for “Prashant” on Swiggy Instamart.
Meanwhile, audiences responded favourably to the light-hearted version of the meme, which expanded the trend’s appeal.
Ayush’s now-viral audio has been used by users on Instagram and other platforms to recreate videos as part of the “Prashant” trend that has swept over social media.
Everyone is participating in the fun, lip-syncing to the amusing mispronunciation and adding their unique twist, whether they are influencers or regular users.
The trend has become so popular that Instagram is now overrun with the hashtag #Prashant, solidifying its place as one of the year’s most significant online moments.
What is croissant?
A croissant is a French pastry made from laminated dough that is flaky, buttery, and crescent-shaped. It is a common morning dish that can be eaten simply or stuffed with gammon, cheese, or chocolate.
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