Because of this, millions of customers are joining Zerodha


Zerodha: Stock broker and financial services company Zerodha co-founder and billionaire CEO Nitin Kamath shared a post on social media. Through this he said that more than 1.6 crore Indians trade and invest on Zerodha. Customers’ assets worth Rs 6 lakh crore are safe on this platform. Nitin says that Zerodha achieved this position without spending even a single rupee on advertising.

Difficult to earn money in India: Nitin

The company’s CEO said, “It is difficult to earn money in India, if we had also given advertisements, most of our profits would have gone to Google and Meta.” Most of Zerodha’s customers come through referrals. In an interview with ET, Nitin Kamath said, “You don’t invest in stocks by watching advertisements. You do this by being influenced by the words of your friend or family member. Every month two to four lakh new accounts are being added to Zerodha. People are joining Zerodha only after knowing or hearing from each other.

‘Advertising is like cocaine’

Nitin further says, “Advertising is like cocaine. Once a business gets used to it, it becomes dependent on it.” Recently, Nitin, while disclosing a scam on social media, instructed the users to be careful. He told that nowadays many scammers ask for your phone on the pretext of making an emergency call and as soon as you hand over your phone to them, you get trapped in their trap.

Once they take the phone from you, they tamper with it in many ways and extract many of your personal details including your bank account and you become a victim of fraud. He said that even if you give your phone to someone in need, ask him to put the phone on speaker and talk.

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