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Shaadi.com founder Anupam Mittal opened up about how deeply phones, social media and now AI-driven content are affecting not just adults but even kids.
Anupam Mittal said that screen addiction is slowly affecting everyone.
(Photo Credit: Instagram)
Shaadi.com founder and Shark Tank India judge Anupam Mittal has shared a post that many might find relatable, especially parents. In a detailed note on LinkedIn, he opened up about how deeply phones, social media and now AI-driven content are affecting not just adults but even kids. He even gave a personal example of his own 7-year-old daughter. According to him, she starts her day with the animated series Peppa Pig but ends up trapped in what he called a “vortex of glitchy animation and algorithmic chaos.” And it’s not just her. He said that all of us have been getting a daily dose of AI-generated “wisdom” like it’s a part of our meals.
In the post, Mittal said he still believes the next big wave of global entrepreneurs will come from India. But at the same time, he is worried that we are becoming a country full of “thumb warriors” He said, “India’s biggest brain drain isn’t Silicon Valley. It’s to the scroll. Yes, I believe the next wave of global entrepreneurs will come from India. I have put my money on it. But we’re ALSO building the largest army of thumb warriors – overstimulated, under-inspired people, who’re weirdly okay with it.”
The Shaadi.com founder spoke about how we have ended up using our “billion screens” and “billion brains” mostly for entertainment. “Watch prank videos, swipe choreographed dances, and overdose on AI-generated “wisdom” like roti-sabzi,” he continued.
Mittal pointed out that unlike the West which gradually evolved from radio to TV to the internet, India “leapfrogged straight to Reels. And then fell right in.” “Even my 7-year-old starts with Peppa Pig and ends up in a vortex of glitchy animation and algorithmic chaos. TikTok, Insta & YT did their job — they captured attention and monetised it. But what did we lose in the process?” he added.
He further said that this screen addiction is slowly affecting everyone. “We’re raising a generation that doesn’t play. Teens that don’t talk. Adults that don’t think – just scroll,” the entrepreneur mentioned.
Now with AI growing even faster, Mittal fears that “stimulation will only intensify.” He called it both an opportunity and dystopia. “Feels like a ‘Black Mirror’ episode no one signed up for. This isn’t a call to delete Social apps. It’s not even a solution,” he added. Mittal made it clear that he is a concerned father who is just speaking out and hoping more people would think about where things are heading.
In conclusion, the entrepreneur posed a question for parents, professionals, educators and entrepreneurs: And how do we make sure the India we’re building doesn’t forget to look up? In the comment section, many agreed with Mittal’s concern with many calling the scrolling the “new brain drain” that is making many lose focus and curiosity. Some also said that instead of focusing on fighting the “scroll,” one should try to guide what fills the gap.
- Location :
Delhi, India, India
- First Published:
