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Fiverr CEO believes that people who do not learn new skills and adjust might be left behind.
The CEO shared advice on how to stay ahead. (Representative Image)
Artificial intelligence is growing quickly and it has sparked debates about its impact on jobs. CEOs across different sectors are making it clear that AI isn’t just a tool to make work easier; it can replace humans. They believe that people who do not learn new skills and adjust might be left behind. Recently, Fiverr CEO Micha Kaufman sent a warning to his employees stating that “AI is coming for your jobs,” whether you’re a programmer, designer, lawyer or finance expert, AI will affect all roles. Along with the warning, Kaufman shared advice on how to stay ahead and stand out in your field.
Taking to X (Formerly known as Twitter), he wrote, “I’ve always believed in radical candour and despise those who sugar-coat reality to avoid stating the unpleasant truth. The very basis for radical candour is care. You care enough about your friends and colleagues to tell them the truth because you want them to be able to understand it, grow and succeed. So here is the unpleasant truth: Al is coming for your jobs. Heck, it’s coming for my job too. This is a wake-up call. It does not matter if you are a programmer, designer, product manager, data scientist, lawyer, customer support rep, salesperson or finance person – Al is coming for you.”
Micha Kaufman explained that the work people once thought was simple would soon disappear. Tasks we considered difficult will become easier and impossible things will now be the hardest. He added that if people don’t upskill, they might have to switch careers within a few months. Not everyone will be affected, but those who don’t understand and accept the new changes might struggle. Kaufman encouraged everyone to think about it, stay calm and avoid panic. Instead of worrying, he shared several points to become exceptional in your field.
“Study, research and master the latest AI solutions in your field. Try multiple solutions and figure out what gives you superpowers. By superpowers, I mean the ability to generate more outcomes per unit of time with better quality per delivery. Find the most knowledgeable people on our team who can help you become more familiar with the latest and greatest in Al. Time is the most valuable asset we have, if you’re working like it’s 2024, you’re doing it wrong. You are expected and needed to do more, faster and more efficiently now. Become a prompt engineer. Google is dead. LLM and GenAl are the new basics and if you’re not using them as experts, your value will decrease before you know what hit you,” the CEO added.
Micha Kaufman further suggested to “Get involved in making the organisation more efficient using Al tools and technologies. It does not make sense to hire more people before we learn how to do more with what we have. Understand the company strategy well and contribute to helping it achieve its goals. Don’t wait to be invited to a meeting where we ask each participant for ideas, there will be no such meeting. Instead, pitch your ideas proactively. Stop waiting for the world or your place of work to hand you opportunities to learn and grow, create those opportunities yourself.”
Before it gets out somewhere else, this is an email I sent yesterday morning to my team. It applies equally to the freelance community pic.twitter.com/eLnFlJE9CZ– Micha Kaufman (@michakaufman) April 8, 2025
Micha Kaufman mentioned that if anyone disagrees with his message or thinks he’s trying to scare them, they are free to ignore it. The CEO shared that he cares for everyone, but feels that ignoring the reality of the situation might harm their future career. There is a bright future, but only for those who are ready to face challenges. Although it will take a lot of hard work, in the end, it will be worth it.
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Delhi, India, India
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