Deal signed between Bajaj Finance and Bharti Airtel for new digital platform


Bajaj Finance Airtel partnership: A big deal has been signed between Bharti Airtel and non-banking financial company (NBFC) Bajaj Finance. Both the companies have announced a strategic partnership to create a digital platform for financial services. While issuing a joint statement, both the companies said that this deal will benefit 37.5 crore customers of Airtel. This includes Bajaj Finance’s diverse suite of 12 product lines with a distribution network of over 12 lakh and over 5,000 branches and 70,000 field agents. That means, overall, customers’ finance related services will be available on a single platform. A large number of people will benefit from this.

Will start with Airtel Thanks App

Together, these two big companies will create a digital platform where financial services will be available. It will start with Airtel Thanks app, through which Bajaj Financial retail products will be offered. Bajaj Finance Managing Director Rajeev Jain said in a statement, “This partnership with Airtel will not only strengthen India’s digital infrastructure, but through this deal, the reach of services of two big and trusted brands of the country will be greater. Will reach more people.” He said that by March, four products of Bajaj Finance will be available to customers on Airtel Thanks App.

Airtel Finance will become one-stop shop

Here, Bharti Airtel Vice Chairman and Managing Director Gopal Vittal said, “Our more than one crore customers have faith in us. Our aim is to make Airtel Finance a one-stop shop for financial services.” NBFC company Bajaj Finance provides loans for consumer goods and vehicle finance. This company of Bajaj Group is listed in the stock market.

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